About me & Education
I am a multi-channel Marketing Specialist with over 4.5 years of experience driving brand growth across the UK and India. I specialize in bridging the gap between creative execution like AI-powered content and digital design and hard data analytics to optimise the customer lifecycle. Backed by an MSc in Strategic Marketing from Cardiff University and an MBA, I have a proven track record of translating consumer insights into campaigns that consistently drive engagement and revenue
From Strategic Planning to Creative Execution
Marketing Impact
Great marketing isn't just about creating beautiful asset, it is about translating consumer insights into tangible business growth. Whether I am launching a flagship store or optimizing a CRM lifecycle, my focus is always on driving revenue and brand visibility.
Generated £60K+ monthly incremental revenue via multi-channel digital campaigns.
Spearheaded 8+ UK retail product launches and 25+ FMCG launches.
Built AI-powered creative workflows to drastically reduce production time.
Maintained a consistent 6-8% CTR across CRM and email marketing programs.
BTL & Retail Brand Activations
Bringing Brands to Life Offline
While digital marketing drives clicks, physical marketing drives lasting impressions. I specialise in Below-The-Line (BTL) campaigns and retail marketing that bring brand identities into the real world. From directing the grand opening and in-store activations for a Central London flagship store, to designing B2B sales brochures and FMCG packaging, I create tangible touchpoints. Whether it is executing window writing or coordinating print collateral across 100+ retail branches, I build offline experiences that physically engage customers and enable sales.
Photography Works
Social Media Marketing & Digital Campaigns
Driving Engagement, Acquisition and ROI
I build social-first campaigns that do more than just look good they drive measurable revenue. By combining AI-powered content creation with data-driven audience insights, my multi-channel strategies have successfully increased brand visibility by 28% and consistently generated £60K+ in monthly incremental revenue.
CRM & Analytics
Turning Insights into Retention
Great marketing relies on data. I build performance dashboards and utilise CRM platforms (Hubspot, Mailchimp,Klavio) to guide budget allocation and optimise the customer journey. By translating consumer research into targeted email workflows, I have maintained consistent 6-8% CTRs and successfully increased repeat purchases rates by 75%.
Ready to scale your brand's impact?
Let's Connect
I am always looking to connect with teams that value data driven strategy and a specific marketing role in mind, a freelance project, or just want to chat about multi-channel growth, I would love to hear from you. Drop me a message here or reach out directly through my channels below!
© 2026 Neelesh Selvaraj. All rights reserved.
The Strategy behind the work
My Marketing philosophy is simple:
Creative content grabs attention, but data-driven strategy retains it. Over the last 4.5 years , I have navigated both agency and in-house environments across the UK and India. Whether i am shooting content, analysing a CRM dashboard, or planning a retail launch, my goal is always to build cohesive brand ecosystems that scale.
Professional Timeline
Marketing Specialist | Adventures in Furniture (London, UK) Led omnichannel strategies, integrating AI workflows to scale creative output. Drove £60K+ monthly incremental revenue and directed physical branding for a Central London flagship store.
Marketing Officer | The Federal Bank Ltd Managed retail marketing and brand visibility across 1,000+ branches, driving £25K+ in targeted campaign revenue through BTL and digital initiatives.
Assistant Manager Sales & Marketing | Vita Foods & Beverages Spearheaded 15+ FMCG product launches. Designed regional sales toolkits and executed reactivation campaigns that boosted repeat purchase rates by 75%.
Early Career: Delivered B2B strategy at GPS Financials, content creation at Focus Shift Films, and operational growth at Swiggy.
The Foundation
M.Sc in Strategic Marketing Cardiff University, UK
Master of Business Administration (MBA) – Marketing Sri Krishna College of Technology
Bachelor of Technology (B.E) – Metallurgical Engineering PSG College of Technology
Retail & BTL Activations
Adventures in Furniture: Directed the physical branding and in-store activation for the Central London flagship store grand opening, including custom window writing and event collateral.
Vita Foods & Beverages:Spearheaded the physical launch materials for 15+ FMCG products, coordinating with cross-functional teams to design packaging and regional sales toolkits.
GPS Financials: Designed high-conversion B2B marketing collateral and client presentations for sales events.
The Impact: These offline initiatives directly supported the launch of 8+ new UK retail products, ensured cohesive brand messaging across 1,000+ bank branches, and gave sales teams the physical tools needed to close deals
Turning Data into Retention & Revenue
Great marketing is not a guessing game; it is an optimized ecosystem. I build performance dashboards and utilize CRM platforms to guide budget allocation, track user journeys, and maximize ROI. By translating raw consumer data into targeted automated workflows, I ensure every campaign delivers measurable business growth.
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CRM & Email Automation
The Strategy: Built and managed targeted email workflows across platforms like HubSpot, Mailchimp, and Klaviyo to nurture leads and re-engage dormant customers.
The Impact: Maintained consistent 6-8% Click-Through Rates (CTRs) and executed reactivation campaigns that successfully increased repeat purchase rates by 75%.
Data Analytics & Dashboarding
The Strategy: Monitored omnichannel campaign performance using Google Analytics, Meta Ads Manager, and Power BI.
The Impact: Translated complex datasets into clear, actionable reporting for stakeholders, directly informing the strategies that generated £60K+ in monthly incremental revenue at Adventures in Furniture.
Consumer Research & Go-To-Market Strategy
The Strategy: Bridged the gap between raw data and creative execution.
The Impact: Conducted deep-dive audience research at Swiggy and Focus Shift Films to refine brand positioning, optimize budget allocation, and ensure new product launches hit their target demographic perfectly.
Driving Revenue Through Social Content
Likes and shares are great, but my focus is on building social funnels that actively drive user acquisition and sales. By combining AI-powered content creation (CapCut, Runway, Firefly) with data-driven audience insights, I engineer multi-channel campaigns that stop the scroll and optimize the customer lifecycle.
Here is a look at how I have scaled brand visibility and revenue across different industries:
Adventures in Furniture | London, UK
The Goal: Scale online visibility and drive direct sales for premium retail furniture.
The Execution: Led a multi-channel digital strategy integrating social, email, and paid media. Leveraged AI tools to rapidly prototype and produce high-converting video assets and graphics.
The Impact: Increased brand visibility by 28% and consistently generated £60K+ in monthly incremental revenue.
Vita Foods & Beverages
The Goal: Launch new FMCG products and re-engage dormant customers.
The Execution: Engineered targeted social media reactivation campaigns alongside the physical launch of 15+ new products.
The Impact: Successfully increased the repeat purchase rate by 75%.
Focus Shift Films
The Goal: Translate consumer research into engaging, brand-focused visual content.
The Execution: Directed and produced social-first video content and graphics tailored for new product launches and user acquisition.